Developing an effective online presence means having all of the components: your website, SEO, UX, and Social Media working together as 1. At General Media Consulting, we will walk with you through the process of developing an online presence that produces great results.
General Media Consulting will help you develop an engaging user experience.
We help you plan and produce a steady flow of content that is relevant to the people most likely to buy your products and services.
We do research to discover what your customers are interested in and searching for as it relates to your business. Then we put that information to work in our content creation.
We help you to expand your digital connection in useful and helpful ways, increasing your website's authority in your sphere of the marketplace.
Modern technology allows us to automate a lot of processes. Making sure it's easy for search engines to understand and value your content in relation to relevant searches.
Developing your online presence the right way means building with organic SEO in mind from the ground up. How is your online presence going to rapidly connect with others in your space, both vertically and horizontally?
Developing PPC campaigns that drive traffic to pages on your site where visitors find what they are looking for and more will supercharge your organic SEO.
Properly tagging your website and its content will ensure that search engines know what you have on offer and it will help them serve it up to the right people.
Keeping people on your website with creative and helpful approaches to educating and equipping them makes your website a preferred destination.
Through research and modeling the way humans statistically behave online you can discover to most probable ways and times to present your products and services...and call them to action!
Video is the best way to connect with and build rapport with potential and existing customers. YouTube can be significantly leveraged to make your website a desired destination with helpful content.
SEO is not a one time thing, it needs to be maintained, re-evaluated, and enhanced. Ultimately, you need an ongoing SEO strategy to help your website remain a great place for consumers to connect with and benefit from your company.