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General Media Consulting begins by offering you a FREE initial consultation. We will spend this time connecting you, discovering your heart for your business, your customers and asking some basic questions that will help us develop a package custom tailored to fit your needs and budget.
During the examine step we are going to work toward an in depth understanding of the work that you do and what you want your business to become. Then General Media will conduct market research pertaining to your industry and demographic.. Finally, we will research and learn about factors that impact and are presently driving growth in your industry.
Once the examine process is complete, General Media will have the raw material necessary to write clear, concise and compelling content for your business plan. Once the plan is written, a first draft will be provided to you. This will be your opportunity to ask questions, request revisions and work with us to make sure you are completely satisfied with the completed written plan.
With the body of the plan written, now we turn our attention to developing your financial projections. During this step we will explore your ideas concerning the financial aspect of your business idea and transform those concepts into usable data. For obvious reasons, this is the portion of the plan that bankers and investors are most interested in. The financial projections that General Media Consulting produces will be aimed at gaining financial commitments from various capital sources. Along side this purpose, the financial projections give you financial goals for your business that are specific, measurable, attainable, realistic and timely.
The final step in the General Media planning process is graphic design. We want your business plan to grab the attention of its audience visually as well as offering substantive, attractive written and financial content. The graphic design portion of the process is what brings the body of the plan and the financial projections into a visually appealing finished plan that will get results.
Choosing the best business entity for your business, registering the business with your state and local governments, and getting it done properly the first time will save you a ton of headaches and money down the road.
Developing a website that offers a great user experience and is effective at engaging site visitors with relevant information is vital.
Your website is your 24 hour a day / 7 day a week / 365 day a year brand advocate and your best sales person. Doing it right is important.
Meeting the people that are looking to buy what you offer requires finding them and meeting them where they are.
This is about developing your organic social media presence well alongside rapid testing and deployment of paid digital advertising. Digital that your target market responds to will get the products and services that make their lives better to them more efficiently, your products and services.
The larger the net you cast, the higher the probability of hauling in a good catch. Of course, this must be tempered by the amount of dollars that are in your advertising budget.
Once your marketing that is closest to the cash register is in place, you will want to expand the size of your sales funnel that invites buyers into a business relationship with your company.
To build a strong business, you need to surround yourself with great people. But that is not enough. You need to structure your company internally so that the individuals and teams that are its lifeblood are engaged. An effective performance development system will provide you with a motivated, passionate, and committed team that is hell-bent on fulfilling the company's mission and realizing its vision.
Investing in your people's future, is an investment in your company's future.
Branding is about far more than picking your favorite colors and creating a logo, as important as those things are. Branding is about who you are as a company. It is about your story, it is your company culture, everything that your employees and customers come to experience, to know, and to expect from your company.
If you do branding well, people will know your company...and it will feel like home to them.