Welcome To The General Idea

Still the number one selling book on the planet, the Bible is a great place to begin.  From history, to wisdom, to love and on into the eternal.  Every business person should have read through the Bible in its entirety at least once in their lifetime. 

Every entrepreneur should have a good understanding of the strategic management or strategic planning process.  While this is a text book, its value is found in the case studies. 

So, you want to think outside of the box?  This book can help.  This is about escaping the place of limited market share with high competitive pressures, and launching into a position with a truly unique value proposition.  

Written by one of the premier voices in marketing, this book is all about differentiation that leads to a sustainably productive business. 

Connect with your customers.  Clarify your message.  Stop wasting advertising dollars.  The essential book on communicating your brand.  

We live in times of unprecedented struggle...or do we?  What can we learn from previous generations?  They say that those that do not learn from history, are doomed to repeat it.  This is a great book to get perspective that will help you understand where we are presently and how best to move forward.  Recommended reading for every business leader.  

Student loan debt is astronomical.  A higher and higher percentage of citizens have a college education; therefore, a college education is less and less of a differentiator.  Don Miller with his Business Made Simple online educational platform is revolutionizing how people get equipped for success in business.  The book, 60 daily journal entries, is coupled to 60 online videos.  This is a refreshingly clear look at what it takes to be successful in business.