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EDUCATION

Recommended Reading List

Foundational Classics

 

  • How to Win Friends & Influence People — Dale Carnegie
     
  • Think and Grow Rich — Napoleon Hill
     
  • The 7 Habits of Highly Effective People — Stephen R. Covey Square
     
  • Good to Great — Jim Collins Business Insider+3visiontolife.com+3Square+3
     
  • Built to Last — Jim Collins & Jerry Porras visiontolife.com+1
     
  • The E‑Myth Revisited — Michael E. Gerber reddit.com+5nutshell.com+5boxwoodco.com+5
     
  • The Lean Startup — Eric Ries Wikipedia+15visiontolife.com+15Wikipedia+15
     
  • Zero to One — Peter Thiel & Blake Masters Wikipedia+15nutshell.com+15smallbiztrends.com+15
     
  • The Hard Thing About Hard Things — Ben Horowitz visiontolife.com+1
     
  • Traction — Gino Wickman visiontolife.com
     
  • The Art of the Start 2.0 — Guy Kawasaki smallbiztrends.com
     
  • Rework — Jason Fried & D. Heinemeier Hansson startupcafedigital.com
     
  • Measure What Matters — John Doerr zapier.com+1
     
  • Profit First — Mike Michalowicz zapier.com+2reddit.com+2
     
  • The 4 Disciplines of Execution — Chris McChesney, Sean Covey & Jim Huling visiontolife.com
     
  • The Innovator’s Dilemma — Clayton Christensen Square+2Wikipedia+2
     
  • Influence: The Psychology of Persuasion — Robert Cialdini fundbox.com
     
  • Quiet: The Power of Introverts — Susan Cain zapier.com
     
  • The One Thing — Gary Keller & Jay Papasan Wikipedia+1
     
  • Delivering Happiness — Tony Hsieh 

Small Business & Entrepreneur Essentials

 

  • The E‑Myth Revisited — Michael E. Gerber (also above)
     
  • Profit First — Mike Michalowicz (also above)
     
  • The 4‑Hour Workweek — Tim Ferriss Square+1
     
  • The Thank You Economy — Gary Vaynerchuk smallbiztrends.com
     
  • Delivering Happiness — Tony Hsieh (duplicate)
     
  • Subscribed — Tien Tzuo zapier.com
     
  • Regenerative Business — Samantha Garcia zapier.com+1
     
  • The Creative Entrepreneur — Various boxwoodco.com+1
     
  • Trailblazer — Marc Benioff boxwoodco.com
     
  • Burn Rate — Andy Dunn boxwoodco.com
     
  • Start Your Own Business — Rieva Lesonsky (Entrepreneur Magazine) smallbiztrends.com
     
  • The $100 Startup — Chris Guillebeau smallbiztrends.com
     
  • Grit — Angela Duckworth smallbiztrends.com+2startupcafedigital.com+2
     
  • Lost and Founder — Rand Fishkin startupcafedigital.com
     
  • The Business of Design — Keith Granet architecturaldigest.com
     
  • The Practice — Seth Godin architecturaldigest.com
     
  • The Power of Broke — Daymond John architecturaldigest.com
     
  • The Creative's Guide to Starting a Business — Harriet Kelsall architecturaldigest.com
     
  • Build a Business You Love — Various Authors (modern entrepreneur mindset) boxwoodco.com
     
  • The 5 Types of Wealth — Unknown author (listed modern pick) boxwoodco.com

Mindset, Habits & Leadership

 

  • Mindset — Carol Dweck zapier.com
     
  • Never Split the Difference — Chris Voss zapier.com
     
  • The Work — Wes Moore zapier.com
     
  • The Practice — Seth Godin (duplicate)
     
  • Originals — Adam Grant Business Insider
     
  • High Output Management — Andy Grove Business Insider
     
  • Atomic Habits — James Clear reddit.com
     
  • Soul of a New Machine — Tracy Kidder time.com
     
  • Business Adventures — John Brooks Business Insider
     
  • Drive — Daniel H. Pink wsj.com
     
  • The Innovator's Dilemma (duplicate)
     
  • The Art of War — Sun Tzu fundbox.com
     
  • Chasing Hope — Nicholas Kristof Business Insider
     
  • Amp It Up — Frank Slootman The Times
     
  • Shoe Dog — Phil Knight The Times
     
  • Reverse Mentoring — Patrice Gordon The Times
     
  • Outlive: The Science & Art of Longevity — Peter Attia The Times
     
  • Meditations — Marcus Aurelius inc.com
     
  • Things Fall Apart — Chinua Achebe inc.com
     
  • Lord of the Flies — William Golding inc.com

Marketing

  •  Positioning - Al Ries & Jack Trout


  • Ogilvy on Advertising - David Ogilvy


  • The 22 Immutable Laws of Marketing - Al Ries & Jack Trout


  • Marketing Management - Philip Kotler & Kevin Lane Keller


  • Purple Cow - Seth Godin


  • Good Strategy, Bad Strategy - Richard P. Rumelt


  • Influence: The Psychology of Persuasion - Robert B. Cialdini


  • Buy.ology - Martin Lindstrom


  • Made to Stick - Chip Heath & Dan Heath


  • The Brand Gap - Marty Neumeier


  • Zag: The #1 Strategy of High-Performance Brands - Marty Neumeier


  • Epic Content Marketing - Joe Pulizzi


  • Everybody Writes - Ann Handley


  • Building a StoryBrand - Donald Miller


  • Content Chemistry - Andy Crestodina


  • The Copywriter's Handbook - Robert Bly


  • Contagious: How to Build Word of Mouth in the Digital Age - Jonah Berger


  • Social Media ROI - Olivier Blanchard


  • No B.S. Guide to Direct Marketing - Dan Kennedy & Kim Walsh-Phillips


  • The Anatomy of Buzz - Emanuel Rosen


  • Conversion Optimization - Khalid Saleh & Ayat Shukairy


  • Play Bigger - Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney


  • Competing Against Luck - Clayton Christensen, Taddy Hall, Karen Dillon & David Duncan


  • Marketing Artificial Intelligence - Paul Roetzer & Mike Kaput


  • This Is Marketing - Seth Godin

Scaling, Strategy & Execution

 

  • Good to Great (duplicate)
     
  • Built to Last (duplicate)
     
  • Scaling Up — Verne Harnish Business Insider+1visiontolife.com
     
  • The 4 Disciplines of Execution (duplicate)
     
  • Traction (duplicate)
     
  • Blue Ocean Strategy — W. Chan Kim & Renee Mauborgne Wikipedia
     
  • Business Adventures (duplicate)
     
  • High Output Management (duplicate)
     
  • The Lean Startup (duplicate)
     
  • Measure What Matters (duplicate)
     
  • The Innovator’s Dilemma (duplicate)
     
  • Rework (duplicate)
     
  • Lost and Founder (duplicate)
     
  • Built to Last (duplicate)
     
  • Small Giants — Bo Burlingham (not from search but implied classic)
     
  • The Great Game of Business — Jack Stack & Bo Burlingham visiontolife.com+2Business Insider+2startupcafedigital.com
     
  • The Entrepreneurial Operating System (EOS) manual — Gino Wickman (related to Traction)
     
  • Play Bigger — Al Ramadan et al. (plausible addition)
     
  • Crossing the Chasm — Geoffrey Moore (classic startup growth)
     
  • Good Strategy Bad Strategy — Richard Rumelt (classic insight)
     

(Note: some titles are well-known though not always in search results cited.)

AI, Tech & Future‑Thinking

  • Competing in the Age of AI — Marco Iansiti & Karim Lakhani visiontolife.comboxwoodco.com
     
  • Superagency — Reid Hoffman & Greg Beato boxwoodco.com
     
  • Why Machines Learn — Anil Ananthaswamy wsj.com
     
  • The Digital Mindset — Paul Leonardi & Tsedal Neeley wsj.com
     
  • Weapons of Math Destruction — Cathy O’Neil wsj.com
     
  • AI for Entrepreneurs: Harnessing Artificial Intelligence… — Benjamin Cole amazon.com+2amazon.com+2
     
  • AI for Entrepreneurs: How to Successfully Build… — Ervin Shaw amazon.com
     
  • Artificial Intelligence and Big Data in Entrepreneurship — Obschonka & Audretsch arxiv.org
     
  • Prediction Machines — Ajay Agrawal, Joshua Gans & Avi Goldfarb (not found but relevant)
     
  • Hello World: Being Human in the Age of Algorithms — Hannah Fry (modern AI ethics)
     
  • The Future is Faster Than You Think — Peter Diamandis & Steven Kotler (AI trend)
     
  • Machine, Platform, Crowd — Andrew McAfee & Erik Brynjolfsson
     
  • Homo Deus — Yuval Noah Harari (technology & future)
     
  • AI Superpowers — Kai‑Fu Lee (global perspective)
     
  • Human + Machine — Paul Daugherty & H. James Wilson (enterprises AI)
     
  • Life 3.0 — Max Tegmark (AI existential)
     
  • Talk to Me: How Voice Computing Will Transform the Way We Live — James Vlahos (voice tech)
     
  • The Singularity Is Near — Ray Kurzweil
     
  • Architects of Intelligence — Martin Ford
     
  • Rebooting AI — Gary Marcus & Ernest Davis (AI critique)


 

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