General Media
General Media
  • Home
  • Business Launch Checklist
  • Services
  • Startup Essentials Tool
  • Website/Branding Starter
  • GS Accelerator
  • Content Engine
  • Website + Funnel Pro
  • Systems & Automation
  • Fractional CMO
  • Executive Branding
  • Add-On Services
  • Web Services
  • Our Guiding Principles
  • Podcasts & Blog
  • thegeneralidea
  • Contact Us
  • Business Books
  • More
    • Home
    • Business Launch Checklist
    • Services
    • Startup Essentials Tool
    • Website/Branding Starter
    • GS Accelerator
    • Content Engine
    • Website + Funnel Pro
    • Systems & Automation
    • Fractional CMO
    • Executive Branding
    • Add-On Services
    • Web Services
    • Our Guiding Principles
    • Podcasts & Blog
    • thegeneralidea
    • Contact Us
    • Business Books
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Business Launch Checklist
  • Services
  • Startup Essentials Tool
  • Website/Branding Starter
  • GS Accelerator
  • Content Engine
  • Website + Funnel Pro
  • Systems & Automation
  • Fractional CMO
  • Executive Branding
  • Add-On Services
  • Web Services
  • Our Guiding Principles
  • Podcasts & Blog
  • thegeneralidea
  • Contact Us
  • Business Books

Account

  • My Account
  • Sign out

  • Sign In
  • My Account

Business Coaching - Podcasts & Blog

The Evolution Of Business Builders

From Cartagena to Construction: Elias' Journey of Entrepreneurship, Mentorship, and Bold New Ideas

 Today, we sat down with Elias Cassiani, FAU graduate and entrepreneur, to hear his inspiring journey of coming to America, earning his BBA in Business Administration & Entrepreneurship, and now growing his family’s construction business.  


In this conversation, Elias shares the lessons he’s learned from higher education, mentorship, and real-world business experience—and how he’s using them to build his future.  


🎥 Don’t miss this episode—brought to you by General Media Consulting Company, where we believe education + coaching = entrepreneurial success.  


👉 Watch now and be inspired to take your own venture to the next level!  


Elias Cassiani | FAU Graduate BBA Business Management & Entrepreneurship Project Manager | JIJ Construction, Inc. 

Email: Eli@JIJConstruction.com 

LinkedIn: https://www.linkedin.com/in/elias-cassiani-94a5ba180/
 

Why Mentorship and Business Coaching Matters for Entrepreneurs | FAU Grad Nyeejah Ricketts Interview

 In this episode of the our Podcast: The General Idea, Justin Gaynor sits down with Nyeejah Ricketts, a recent Florida Atlantic University (FAU) graduate with a BBA in Marketing and a minor in Finance. 


Nyeejah shares how her time at FAU, the Business Mentoring Program, and her international studies in Spain have shaped her career path and personal growth. Now preparing for a gap year teaching English in Spain, she reflects on how mentorship, business coaching, and global experiences can build a strong foundation for a successful future in marketing, entrepreneurship, and leadership. 


Nyeejah also offers practical advice for students, entrepreneurs, and emerging professionals, including lessons in adaptability, perseverance, and pursuing your passions. This conversation is full of insights and inspiration for anyone looking to grow personally and professionally. 


 Nyeejah Ricketts | FAU Graduate, BBA Marketing & Finance English Teacher | Spain 

Email: NyeejahInvestments@gmail.com 

LinkedIn: https://www.linkedin.com/in/nyeejahricketts/  

Small Business to Global Giant: How Hai Hoang Nguyen Navigated the American Dream

 From Vietnam to the United States, from running a small family dry cleaning business in Palm Beach Gardens to earning a Finance degree from Florida Atlantic University, and from interning in financial services to becoming a corporate merchandising planner for Walmart—Hai Hoang Nguyen’s story is a testament to grit, adaptability, and the pursuit of the American Dream.  


In this inspiring conversation, Hai shares his journey of immigration, entrepreneurship, and corporate success. We discuss the lessons learned from small business ownership, the challenges of balancing education and work, and the leap from local business to one of the largest corporations in the world. Along the way, Hai opens up about overcoming obstacles, building a family, and defining what true success means—whether in a boardroom or behind the counter of a family business.


 Hai Hoang Nguyen | FAU Graduate | Finance 

Merchandising Planner | Walmart 

IG: @hoanghai_298  

LinkedIn: https://www.linkedin.com/in/hai-hoang-nguyen-b5a82574/


Empowered Paths: A Conversation on Education, Professional Growth, and Uplifting Women

 In this enlightening conversation, Justin Gaynor, founder of General Media Consulting, sits down with Caroline Arbuckle, MBA for a conversation centered on building up and equipping single moms to take on challenging and rewarding careers.    


Caroline is a graduate of Florida Atlantic University's Master's program and holds degrees in Human Resources and Psychology.   


Justin and Caroline explore the transformative journey of single mothers pursuing higher education and career advancement in 2025. They delve into the unique challenges these women face, from balancing parenting and academics to overcoming societal barriers in professional spaces.   


Caroline shares her personal experiences as a single mom navigating the pressures of education and career development while raising a family. With a focus on resilience, empowerment, and community support, they discuss how Caroline is now using her expertise to mentor and guide other women on similar paths. Through tailored advice and resource sharing, Caroline is helping them break cycles, find confidence, and build brighter futures for themselves and their families. 


Caroline Arbuckle | MBA Florida Atlantic University

 Executive Assistant | Klitzman Law Group, PLLC 

IG: @Coaching_with_Caro

LinkedIn: https://www.linkedin.com/in/caroline-arbuckle/



The General Idea - Blog

"Readers are Leaders" - Recommended Books

Business

BUY THIS ON AMAZON

Business

BUY THIS ON AMAZON

Business

BUY THIS ON AMAZON

Banking

BUY THIS ON AMAZON

Banking

BUY THIS ON AMAZON

Banking

BUY THIS ON AMAZON

Accounting

BUY THIS ON AMAZON

Marketing

BUY THIS ON AMAZON

Marketing

BUY THIS ON AMAZON

Marketing

BUY THIS ON AMAZON

Branding

BUY THIS ON AMAZON

Strategic Management

BUY THIS ON AMAZON

Read General Media Case Studies

Subscribe

Reviews

Connect With Us

Send us a note and let us know how we can help you with your business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

General Media Consulting Company builds strong, fruitful businesses.

Business and Marketing Services for the Entrepreneur and Small Business Owner

General Media Consulting Company

3961 Langford Road, New Smyrna Beach, Florida 32168, United States

386-576-3849

Connect With Us

Copyright © 2021 General Media Consulting Company - All Rights Reserved.

Powered by

  • Web Services
  • Our Guiding Principles
  • Contact Us

The Ultimate Florida Business Launch Checklist

Thinking of starting a new business in Florida?  Get your free "Ultimate Florida Business Launch Checklist" today!

GET YOUR FREE CHECKLIST NOW